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NYM Bulks Up Hair Care Offerings

Products are big at Ulta and Walmart stores.

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By: TOM BRANNA

Editor

Three new Not Your Mother’s (NYM) hair care products are scheduled to hit stores this spring.Having quickly gained popularity among trendsetters and beauty aficionados, NYM is stepping up against the major players who market affordable, salon-quality products. Currently, NYM products are sold in both Ulta and Walmart stores—tapping both the mass and prestige shopper. New SKUs for Spring 2011 include Rise & Shine – A Silky Smooth Shine Mist, an alcohol-free salon-formula that leaves hai...

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